Email Deliverability Audit
If you are observing email deliverability issues in your email marketing campaigns and need some guidance – we can help you. Our email deliverability audit covers all aspects of your emailing (infrastructure, content, practices) and delivers a detailed guide which highlights all grey areas, gives recommendations and next steps.
Email deliverability audit covers following checks:.
- Inbox Placement with Seed List Testing
- IP and Domain/Sub-Domain Reputation
- Domain best practices
- Email authentication (SPF, DKIM, DMARC, rDNS), email headers
- Data management (Unsubscribe, Feedback Loops, Bounce Handling)
- Email platform / email service provider setup
- Content (body and subject)
- Campaign management practices
- Tools / ESP / Platform recommendation
Deliverable: Comprehensive Audit PDF Report with details of all above reviews, recommendations and next steps. Up to 2 hours on-call consultation explaining the report and how you can improve on the highlighted grey areas.
Email Deliverability Consultancy
Are you facing a deliverability crisis? Are your open and click through rates very poor? Do you need help with your email marketing strategy? We will assess your requirements, review your systems and will provide insights as per the industry best practices. You will have a much better understanding of your existing platform and areas of improvement and you’ll acquire the information and skills to boost your email marketing performance.
- Short and long term goal assessment of your emailing requirements
- Through review of your existing email infrastructure, content and other practices
- Industry best practices overview and guidance
- Content development and creative design
- How to improve on grey areas – Pros and cons of different delivery approaches
- How to improve your IP and domain reputation to get better inbox rate
- ESP (Email Service Provider – Yahoo, Gmail etc) specific issues like emails getting blocked on a particular ESP network
- IP Rotation and IP warmup
- Implementation of PTR, SPF, DKIM, DMARC, emails over VPN, feedback loops, bounce processing, email streams over different sub-domains.
- Domains and IPs reputation management, reducing spam score, IP blacklist monitoring
- Email Deliverability Manager
Building Your Large Scale Emailing Platform
Building a scalable email infrastructure needs a lot of planning and efforts; for some businesses it can be a challenging task. We responsibly take this off your shoulders so that you can focus on your business.
Please contact us for pricing plans.
- Implementation of a third party Email Service Provider for your marketing needs (Sendgrid, Sparkpost, ElasticEmail, MailGun, Mailchimp, SendinBlue or any other provider you prefer or have relations with)
- Building your own small, medium or large scale email Infrastructure (We will help you procure and implement hardware, tools, licenses etc) – Powermta, DRH GreenArrow, MailerQ, EmailSuccess, Postfix, Zimbra, iRedMail, Sendmail, hMailServer, Postal, any other SMTP / MTA server
- Deploy in-house self-hosted blacklist monitoring and opensource DMARC analysis tools
- Deploy one of the powerful seed list testing tools
- Deploy cross device testing tools
- Scaling your existing infrastructure to meet your growing email requirements. Installation, migration, on-going maintenance and user management
- Building secure email infrastructure for your business (Emails over VPN)
- Maintenance of Email Infrastructure – Managing Performance and end to end monitoring, backup and monitoring setup, real time alerts
- Training your teams
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Email Campaigns Management
While email campaigns (Newsletters, eBooks, Whitepapers, Promotions, Drip Campaigns, Event Invites) is a great way to engage your loyal fans, it can actually take a lot of your time to just keep these campaigns running. We recommend you take that off your plate and focus on running your business. We will manage your campaigns and will keep bringing customers through the door.
Please contact us for pricing plans.
We will manage your day to day campaigns, and will schedule, monitor and analyse the list development, nurture and segmentation
- List warm up and reengaging old customers
- Email list building
- Detailed analytics and Daily/Weekly Reporting
- A/B Testing
- Drip Campaigns
- Auto responders
- Transactional emails
Email Marketing Tools Consultation and Implementation
We can help you implement different tools and ESPs which you may need for your email marketing needs
Email marketing applications / tools. Example :
Self-hosted emailing applications setup
Third Party Email System Setup :
- Google Workspace (contact us for 10% discount on Google Workspace)
- Gmass, Mailshake, Reply.io, Klenty, SalesHandy, Snov.io, Replyify.com, Woodpecker.co
- Google Workspace (Gsuite), Office365, Zoho email
- DRH GreenArrow
- Mailchimp , Mandrill
- Amazon SES
Deliverability and Email Testing Tools:
- Self hosted email list cleaning / email verification tools
- Any other seed list testing tool
- Google Postmaster, Microsoft SNDS, ReturnPath feedback loops
- Self hosted IP blacklist monitoring
Tools for cold email reach-out, affiliate email marketing, etc
DMARC Analysis tools
- Self-hosted open-source dmarc-analysis tools
Email Security Tools, Setup and Consultancy
- Emails over VPN
- Encrypted emails