Email Deliverability Checklist To Ensure Inbox Placement Of Your Emails
Most common mistake in email marketing and why is it important to follow all email deliverability best practices
Many times we are approached by clients who are up for a big product launch or a big event. They parked email marketing as something to be picked in final stage. Now when the big day is only a few weeks away they quickly sign up for an email marketing service and start testing out their campaigns, only to realise its not working and emails go to spam even for very small volume.
I always recommend my clients to keep their email marketing running continuously through out the year so that it can be easily scaled when required. Maintaining a healthy email platform, a healthy IP and domain reputation and an engaged audience is a continuous journey.
What is an email deliverability checklist
We have developed an email deliverability checklist which after studying and researching all email deliverability best practices in detail. The checklist is very through and covers every check you need to run on your test campaigns to ensure there are no issues in the campaign which can impact your inboxing.
Many of the technical checks are built-in to most of the ESP (email service provider) platforms now a days but you will still need to ensure you comply with all data management, content and design checks.