Cold email is the first step in your email marketing funnel where you try to check the interest or generate interest in a business prospect. Through cold emails you try to warm up the cold prospects and turn them to warm or qualified leads.
Email Deliverability (1)
Email Deliverability is defined as percentage of emails which are meaningfully landing in the inbox of your recipients and not their spam. There are many factors which effect email deliverability like IP/domain reputation, level of subscribers engagement, email content etc. There is no way to measure actual deliverability but your email marketing campaign’s open rates, click rates, conversion rates can give you some indication of your email deliverability.
IP Warmup (2)
How is IP warmup defined?
IP warmup or IP warming is the process of enabling an IP address to send required email volume. This is done by sending emails gradually over several weeks and months to highly engaged subscribers from the IP address in question.
When an IP is properly warmed it builds a good sending reputation with email box providers (Gmail, Yahoo, Outlook etc) and they are not suspicious of the IP address and do not rate limit when the IP sends high volume emails. Properly warmed IP addresses give better inbox rates.