Email Deliverability (2)

An email deliverability consultant is a person who looks after health of your email marketing campaigns and take all active/reactive measures to ensure you get best possible inbox rates.

A good email deliverability consultant can ensure that your ESP configuration, domain’s DNS records, content, data management practices are all correctly setup and properly tuned as per industry best practices.

Do you wonder if you really need a deliverability consultant? Read this detailed article.

If you need to hire experienced email deliverability consultant please don’t hesitate to contact us.

Email Deliverability is defined as percentage of emails which are meaningfully landing in the inbox of your recipients and not their spam. There are many factors which effect email deliverability like IP/domain reputation, level of subscribers engagement, email content etc. There is no way to measure actual deliverability but your email marketing campaign’s open rates, click rates, conversion rates can give you some indication of your email deliverability.