GoHighLevel (GHL) is an all-in-one sales and marketing automation platform designed primarily for agencies, consultants, and small businesses. It combines CRM, email marketing, funnel building, SMS campaigns, appointment scheduling, and white-label tools into a single dashboard—allowing users to manage client outreach, lead generation, and conversions from one unified system. Its flexible integrations and automation features make it a popular choice for streamlining workflows and scaling marketing efforts efficiently.