News, Blogs and Industry Updates

Pros and Cons of Inbox Placement Tests

Source : convertkit.com Date : 23 September, 2020

Inbox placement tests allow you to know whether your emails are being placed in the inbox, spam folder, or are missing for a list of test addresses. There are two ways to figure out where your email is landing with inbox placement tools

New quick settings help you optimize your Gmail layout

Source : gsuiteupdates.googleblog.com Date : 26 May, 2020

What’s changing

We’re adding a quick settings menu that helps you easily find and use different layouts, settings, and themes to make Gmail look and feel right for you. When you click on Settings, you’ll now see different interfaces, inbox types, and display options alongside your real inbox. When an option is selected, the inbox will immediately update so you can compare choices and see how settings work in real time. The full settings menu is still available by clicking the “See all settings” button at the top of the new quick settings menu.

Deal Performance in April Yields Cautious Optimism for May``COVID-19 Benchmark Data``

Source : blog.hubspot.com Date : 07 May, 2020

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.

That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy.

Source : linuxbabe.com Date : 05 May, 2020

Different Types of IP Blacklists

First, there’s internal blacklists and third-party blacklists. Many small and media-sized mailbox providers use third-party blacklists (Spamhaus, Barracuda, etc) because they don’t have the resource or time to build their own. Big mailbox providers like Gmail, Outlook, and GMX use their own internal blacklists. Actually, GMX uses both internal and third-party blacklists. Then, there’s single IP blacklists and whole IP range blacklists. It’s often very easy to request IP removal from single IP blacklists. It’s not that easy to get off a whole IP range blacklist. Luckily they are not commonly used.

How Sentiers Grows Its Newsletter Supported by Paying Subscribers

Source : reallygoodemails.com

What is a paid newsletter?

Many of us would be surprised to see a pop-up nowadays that asked us to pay for an email newsletter. With how rampant free newsletters are, paid newsletters are a weird new breed of emails, whose small but extremely loyal audiences run counter to the get-as-many-subscribers-as-humanly-possible methodology instilled in us.

Email Headers: What They Are & How To Read Them

Source : business2community.com Date : 21 April, 2020

Hands up if you’ve heard someone talk about email headers, but have no idea what that is. Or even worse, maybe your technical team has actually asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you about email headers, how they can help you and, of course, where exactly you can find them.

What is an email header?

Emails contain three main elements: the body, the envelope, and the header. You probably already know what the body of an email refers to — the main text of the message. Everything written in an email, from “Dear Professor Dumbledore” to “Sincerely Yours, Harry Potter,” is considered the body of the message. It can be seen by both the message’s sender and recipient.

6 Ways To Cash In On A Small Email List

Source : forbes.com Date : 18 April, 2020orbes.com Date : 18 April, 2020

Email marketing continues to dominate all other digital marketing efforts and for good reason. For every $1 spent, marketers see an average return of $42. Even if your list is small, there is still money to be made. I chatted with Tarzan Kay, a seven-figure copywriter who helps business owners master email marketing, to find out how to leverage a small email list.

Here are her tips.

Protecting businesses against cyber threats during COVID-19 and beyond

Source : cloud.google.com/blog Date : 17 April, 2020

The attacks we’re seeing (and blocking)

Every day, Gmail blocks more than 100 million phishing emails. During the last week, we saw 18 million daily malware and phishing emails related to COVID-19. This is in addition to more than 240 million COVID-related daily spam messages. Our ML models have evolved to understand and filter these threats, and we continue to block more than 99.9% of spam, phishing, and malware from reaching our users.

What should you expect from a B2B marketing automation platform?

Source : martechtoday.com Date : 09 April, 2020

Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results.

Combined, the core features offered by most B2B marketing automation platforms include:

Email marketing and landing page development;
Lead management (i.e., capture, scoring and nurturing);
Native CRM integration; and APIs or app marketplaces for faster martech system access.

When corporate communications smell phishy: Why customers don’t trust your emails

Source : portswigger.net Date : 08 April, 2020

There’s a fine line between customer engagement techniques and those deployed by fraudsters. Here’s how to avoid being caught in the spam net

We are constantly urged to stay vigilant to spam and malicious emails. Threat actors’ increasingly sophisticated tactics and mimicry of organizations poses a serious problem for businesses attempting to engage with their customers without appearing to be scammers.

3 Tricks for Getting More Email Clicks

Source : thehour.com Date : 06 April, 2020

The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them. To see where you stand, let’s take a look at industry benchmarks. These vary depending on the source, so it’s difficult to establish what the most precise data is. Dave Chaffey of Smart Insights published an in-depth study on the topic, gathering information from several email-service providers. Here’s what he found after analyzing hundreds of millions of sends:

`{`Updated 3/31`}` What We See With Email Rates During COVID-19

Source : messagegears.com Date : 31 March, 2020

As we enter another week where the world is mostly under shelter-in-place orders due to COVID-19, we’re continuing to monitor delivery and engagement rates for email marketing sends. We wanted to know:

How are brands communicating with users during the crisis?
Are users more likely to interact with mailings now that many are sheltering in place?
Are users more likely to unsubscribe from mailings?

Email continues to be a critical tool for enterprise brands during these uncertain times. For most industries, consumers are clicking and buying, and even in sectors like travel and hospitality where marketing has essentially been paused, email will be one of the most important channels in getting things ramped back up.

The bottom line: email is thriving right now as it is one of the few ways brands can reach their customers during the crisis.

Let’s look at what we’re seeing:

5 Email Marketing Trends That Can Make You More Efficient

Source : forbes.com Date : 15 March, 2020

Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.

While effective, there’s no denying that creating and monitoring an email marketing campaign is time-consuming. The good news is that the following five trends won’t just improve your efforts, but they’ll also save you a ton of time.

1. It’s time to automate.