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Postbox Consultancy Services > FAQs > IP Warmup > What is the purpose and benefit of IP warmup?

What is the purpose and benefit of IP warmup?

September 3, 2021 Guest Blog
A

What is the purpose and benefit of IP warmup?

Category: IP Warmup

When an IP is properly warmed it builds a good sending reputation with email box providers (Gmail, Yahoo, Outlook etc) and they are not suspicious of the IP address and do not rate limit when the IP sends high volume emails. Properly warmed IP addresses give better inbox rates.

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