What is email deliverability

Category: Email Deliverability

Email Deliverability is defined as percentage of emails which are meaningfully landing in the inbox of your recipients and not their spam. There are many factors which effect email deliverability like IP/domain reputation, level of subscribers engagement, email content etc. There is no way to measure actual deliverability but your email marketing campaign’s open rates, click rates, conversion rates can give you some indication of your email deliverability.